Yosuke  Tsuji, Ph.D.
Global Business
College of Business

Academic Background 
Ph.D.  Texas A&M University, 2007.
M.S.  University of Florida, 2002.
B.A.  Keio University, 2001.
Work Experience
Work Experience 
Professor, Rikkyo University (April, 2019 - Present), Tokyo, Japan.
Department Chair, Rikkyo University (April, 2018 - Present), Tokyo, Japan.
Adjunct Instructor, Okinawa University (August, 2017 - Present), Naha, Japan.
Associate Professor, Rikkyo University (September, 2014 - March, 2019), Tokyo, Japan.
Adjunct Instructor, University of the Ryukyus (August, 2017 - March, 2018), Nishihara, Japan.
Adjunct Instructor, Meio University (April, 2014 - August, 2014), Nago, Japan.
Associate Professor, University of the Ryukyus (October, 2012 - August, 2014), Nishihara, Japan.
Adjunct Instructor, Rikkyo University (April, 2012 - March, 2014), Tokyo, Japan.
Assistant Professor, University of the Ryukyus (April, 2010 - September, 2012), Nishihara, Japan.
Assistant Professor, Washington State University (August, 2008 - January, 2010), Pullman, Washington.
Visiting Assistant Professor, University of Miami (August, 2007 - August, 2008), Coral Gables, Florida.
Intellectual Contributions
Intellectual Contributions Grid 
Category BDS AIS TLS Total
Articles in Refereed Journals   16   16
Publications of Non-refereed or Invited Papers   2   2
Books, Monographs, Compilations, Manuals, Supplements, Chapters, Cases, Readings   9   9
Refereed Articles 
Applied or Integrative/application Scholarship
Tsuji, Y., & McCullough, B. P. (in press, 2020).  Brand awareness of green sponsorship announcements.   Journal of Contemporary Athletics, 13 (4).
Sato, S., Arai, A., Tsuji, Y., & Kay, M. (in press, 2020).  When should a brand cut ties with a scandalized endorser?   Communication & Sport.
Deguchi, J., Tsuji, Y., & Yoshida, M. (2018).  チームアイデンティフィケーション:理論的再検証.   スポーツマネジメント研究, 10 (1), 19-40.
Yoon, Y., Sato, S., Goldsmith, A., & Tsuji, Y. (2016).  Team mascots as communication tools: Determinants of mascot twitter followers.   Global Sport Business Journal, 4 (3), 11-23.
Dees, W., Hall, T., & Tsuji, Y. (2015).  Examining the roles of event personality, identification, and attitudes in a sport sponsorship context.   International Journal of Sport Management, 16 (3), 437-454.
Petrick, J., Bennett, G., & Tsuji, Y. (2013).  Measuring event attendees' evaluations of a sporting event to determine loyalty.   Event Management, 17 (2), 97-110.
Wang, T., Zhang, J. J., & Tsuji, Y. (2011).  Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan.   Sport Management Review, 14, 347-360.
Choi, J., Tsuji, Y., Hutchinson, M., & Bouchet, F. A. (2011).  An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games.   International Journal of Sports Marketing and Sponsorship, 12 (2), 108-123.
Tsuji, Y., Bennett, G., & Dees, W. (2011).  Exploring the effects of sportscape at a professional tennis tournament.   International Journal of Sport Management, 12 (1), 33-49.
Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010).  Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event.   Journal of Sponsorship, 4 (1), 38-50.
Tsuji, Y., Bennett, G., & Leigh, J. H. (2009).  Investigating factors affecting brand awareness of virtual advertising.   Journal of Sport Management, 23, 511-544.
Tsuji, Y., Bennett, G., & Dees, W. (2008).  Factors affecting behavioral intentions: The case of a state sports event.   International Journal of Sport Management, 9 (1), 102-115.
Tsuji, Y., Bennett, G., & Zhang, J. J. (2007).  Consumer satisfaction with an action sports event.   Sport Marketing Quarterly, 16 (4), 199-208.
Dees, W., Bennett, G., & Tsuji, Y. (2007).  Attitudes toward sponsorship at a state sports festival.   Event Management, 10 (2/3), 89-101.
Bennett, G., Ferreira, M., Tsuji, Y., Siders, R., & Cianfrone, B. (2006).  Analyzing the effects of advertising type and antecedents on attitude toward advertising in sport.   International Journal of Sports Marketing and Sponsorship, 8 (1), 62-81.
Cianfrone, B., Bennett, G., Siders, R., & Tsuji, Y. (2006).  Virtual advertising and brand awareness.   International Journal of Sport Management and Marketing, 1 (4), 289-310.
Non-Refereed Articles 
Applied or Integrative/application Scholarship
Tsuji, Y. (2019).  成長するグローバルスポンサーシップ事情:その要因と展望.   Ad Studies.
Invited Articles/Reviews 
Tsuji, Y. (2011).  スポーツスポンサーシップ研究概説.   スポーツマネジメント研究, 3 (1), 23-34.
Chapters, Cases, Readings, Supplements 
Tsuji, Y. (2017). スポーツスポンサーシップのこれまで. よくわかるスポーツマーケティング. ミネルバ書房. 
Tsuji, Y. (2017). ブランドとブランディング. よくわかるスポーツマーケティング. ミネルバ書房. 
Tsuji, Y. (2017). Environment of the sport market. Sport marketing: An Asian perspective. Asian Association for Sport Management. 
Tsuji, Y. (2015). International events and tours. International sport business. Seven Sports. 
Tsuji, Y. (2015). Cowboysization of sport. International sport business. Seven Sports. 
Tsuji, Y. (2015). Sport sponsorship in the global marketplace. Sports management and sports humanities. Springer. 
Tsuji, Y. (2014). Sport consumer behavior: Baseball in Japan. Contemporary sport management. Human Kinetics. 
Crow, B., Byon, K. K., & Tsuji, Y. (2012). International sport marketing. International sport management. Human Kinetics. 
Tsuji, Y. (2011). Virtual advertising. Encyclopedia of sports management and marketing. Sage Publications.