Douglas Michael Schules, Ph.D.
Associate Professor
Global Business
College of Business

Academic Background 
Ph.D.  U Iowa, 2012.
M.A.  Syracuse University, 2005.
M.A.  Syracuse University, 2003.
Professional Memberships 
International Communication Association (ICA), 2005-
Work Experience
Intellectual Contributions
Intellectual Contributions Grid 
Category BDS AIS TLS Total
Articles in Refereed Journals   3   3
Books, Monographs, Compilations, Manuals, Supplements, Chapters, Cases, Readings   1   1
Presentations of Refereed Papers   10   10
Presentations of Non-Refereed Papers   13   13
Other Research, Non-refereed   1   1
Refereed Articles 
Applied or Integrative/application Scholarship
Schules, D. (2015).  Kawaii Japan: Defining JRPGs through the cultural media mix.   Kinephanos (5), 53-76.
Schules, D. (2014).  How to do things with fan subs: Media engagement as subcultural capital in anime fan subbing.   Transformative Works and Cultures.
Schules, D. (2012).  When language goes bad: Localization's effect on the gameplay of Japanese RPGs.   Dungeons, dragons and digital denizens: Digital role-playing games, 88-112.
Chapters, Cases, Readings, Supplements 
Schules, D. M. (2018). Single-Player Computer Role-Playing Games. In Jose Zagal and Sebastian Deterding (Eds.), Role-Playing Game Studies: Transmedia Foundations (pp. 117-139). Routledge. 
Presentations of Refereed Papers 
Schules, D. & Yang, H. (2016). Powers of Promotion in the Digital Era: Problematizing Credibility and Social Network Doping.  International Communication Association, Fukuoka, Japan.
Schules, D. M. & Yang, H. (2016). Social Network Doping: Fake Fans as the New Social Capital.  International Communication Association, Fukuoka, Japan.
Schules, D. (2015). Kawaii Japan: Defining JRPGs through the Cultural Media Mix.  International Communication Association, San Juan, Puerto Rico.
Schules, D. (2014). The Subcultural Logic of Anime Fansubs.  International Communication Association, Seattle, Washington.
Schules, D. (2007). Performance as Cartesian Epistemology and the Challenge of Zainichi Koreans.  International Communication Association, San Francisco, California.
Schules, D. (2005). The Online Public Sphere: A Move to Simulation over Representation.  International Communication Association, New York, New York.
Schules, D. (2009). Farmer, Why Do I Hate Thee? Let Me Count the Ways: Subject/Object Politics within World of Warcraft.  Popular Culture Association, New Orleans, Louisiana.
Schules, D. (2008). The Electoral Map and Democratic Ideology: The 2004 Election did not Take Place.  National Communications Association, San Diego, California.
Schules, D. (2007). Argument, Aesthetic, and Elocution: The Influence of Rhetoric on Western Perceptions of Zen Buddhism.  National Communications Association, Chicago, Illinois.
Schules, D. (2005). Bishoujo and the Hyperreal: Ideologies in Video Games and Their Offline Consequences.  Western States Communication Association, San Diego, California.
Presentations of Non-Refereed Papers 
Schules, D. (2009). Japanese Aesthetics and the Global Gaming Market.  Inter-Asia Cultural Typhoon, Tokyo, Japan.
Schules, D. (2013). Speedsubs as Fan Practice: The Role of New Media Technologies in Redefining Anime Fan Engagement.  International Association for Media and Communications Research, Dublin, Ireland.
Yang, H. & Schules, D. (2015). Courting the Phantom Public and the Zombie Fans: A Comparative Study of Online Shills in the United States, China, and Japan.  Internaional Association for Media and Communication Research, Montreal, California.
Schules, D. (2016). Gaming Nationalism: The Semantic Reproduction of Ideology in JRPGs.  Society of Cinema and Media Studies, Atlanta, Georgia.
Schules, D. (2016). From Meiji to Modern Age: Orientalism as Soft Power in Cool Japan.  Digital Games Research Association, Dundee, Scotland.
Schules, D. (2008). The Aesthetic Singularity: Collapse of Enlightenment Politics in the Multimedia Text.  New Media Worlds, College Station, Texas.
Schules, D. (2008). Historicizing Marginalization: The Unfolding of Western Nationalism.  National Communications Association, San Diego, California.
Schules, D. (2011). Of Fansubs and Cultural Credibility:? The Medium in Translation.  Popular Culture Association, San Antonio, Texas.
Schules, D. (2012). Androgyny and Kawaii: Defining JRPG through Visual Gender Tropes.  VisCom26, Midway, Utah.
Schules, D. (2012). Too Many Translations: Cultural Perception in Anime and Threats to Japanese Soft Power.  National Communications Association, Orlando, Florida.
Schules, D. (2014). There are Moe Things to JRPGs: Constructing Femininity as the Sublime.  Popular Culture Association, Chicago, Illinois.
Schules, D. (2015). Defining JRPGs: The Soft Political Construction of a Genre.  Popular Culture Association, New Orleans, Louisiana.
Schules, D. (2005). Rhetorical Implications of Synchronous Internet Communication.  Eastern Communication Association, Pittsburgh, Pennsylvania.
2017: Schules, D. M. 立教大学学術推進特別重点資金, Principal Investigator.
2010: Schules, D. Intellectual Property and the Creative I ndustries: The Impact of New Media Technologies on Perception and Di stribution of Japanese Cult ural Entertainment Media, Principal Investigator, The Konosuke Matsushita Memorial Foundation.
2009: Schules, D. M. T. Anne Cleary International Dissertation Research Fellowship, Principal Investigator.
Other Research 
2014: Schules, D. M., Taking aim at Japan's gender problem.
Service to the Profession 
Academic Conference: Moderator / Facilitator
2013:  Asian Studies Conference Japan (National).
Board Member: PRJ Editorial Review Board
2018 – 2019:  Transformative Works and Cultures (International).
Reviewer - Article / Manuscript
2018:  Contemporary Japan (International).
2016 – 2018:  Transformative Works and Cultures (International).
2017:  デジタルゲーム学研究 (Journal of Digital Games Research) (National).
2017:  Journal of Gaming and Virtual Worlds (International).
Reviewer - Book / Textbook
2016 – 2017:  Palgrave Macmillan (International).
Member: Committee/Task Force
2018:  International Communications Association Game Studies Division (International).  Memeber of organzing committee for the division pre-conference
Officer: Organization / Association
2008 – 2009:  National Communications Association (National).  Secretary for the Asian/Pacific American Communication Studies Division
Reviewer: Conference Paper
2012 – 2019:  International Communication Association (International).