Dr. King joined the college of business in 2015. He received his B.B.A. in Marketing, an M.B.A. in marketing, and a M.S. in Finance & Economics from West Texas A&M University before earning a Ph.D. in Marketing from the University of Mississippi. Dr. King teaches principles of marketing and principles of advertising to undergraduates as well as marketing strategy and marketing in the age of social networks to graduate students. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class. Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, technology use in business, and business ethics.