R Nicholas Gerlich

West Texas A&M
College of Business
Management, Marketing and General Business

About Me

Dr. Gerlich earned his doctorate degree from Indiana University before joining West Texas A&M University.   He currently serves as the J. Pat Hickman Professor of Marketing professor of marketing. His teaching and research interest focus on e-commerce and consumer behavior.

Office Location
Classroom Center Room 213E
  • Office:  806-651-2492