Dr. De'Armond, Gene Edwards Professor of Financial Planning, joined the College of Business of West Texas A&M University in 2003. Dr. De'Armond currently serves WTAMU College of Business Administration as Director of AACSB Accreditation. He received a B.B.A. in marketing from West Texas A&M in 1998, an M.B.A. from West Texas A&M in 2001 and a Ph.D. in Personal Financial Planning from Texas Tech University in 2009. Prior to joining academics full time, Dr. De'Armond worked for both CompUSA and NEC America in corporate support roles. Serving as a professor of finance, Dr. De'Armond teaches risk management, financial planning, & sales management of financial services. Dr. De'Armond brings a broad educational and professional knowledge-base and background to each and every lecture, as well as serves on many college, university, and community wide service based committees. Dr. De'Armond's primary research interests consist of financial planner effectiveness, financial literacy and financial services marketing and has been featured in such journals as The Journal of Retail Analytics, The Southwestern Economic Review, Journal of Behavioral Studies in Business, Research in Higher Education Journal, Academy of Accounting and Financial Studies, Southwest Review of International Business Research, Journal of Academy of Business and Economics, The Journal of Global Business Management, The Business Review Cambridge, The Journal of Financial Planning, and Financial Services Review.